DUBAI-BASED jeweler Philip Ikezahu has introduced the launch of his twin enterprise entities in Nigeria – ‘Soso Music Worldwide and SMW trend line’.
Ikezahu disclosed that his Soso Music worldwide will deal with music recording, publishing, promotion, and artistes administration whereas his clothes line might be focused at creating and setting trend traits throughout Africa.
Ikezahu explains the purpose of synergising music and trend saying “that is to create our market in popular culture and harness it to its fullest. It is because there’s a purpose to spend money on the quickest rising sector of the economic system in Africa.”
“In case you look intently, with Nigeria championing the music and trend trade in Africa, you’ll uncover that these two sectors are the largest issues to return out of Africa to all the world. And this has been made potential evidently by means of our range of sound, tradition and custom and content material.”
Ikezahu additional revealed that the report label arm of the institution can be saying the official signing of two recording and performing artistes who’re presently gearing as much as take the Nigerian music trade by storm.