By Gbenga ‘Gold’ Olorunpomi
There’s a pattern on-line and you’ll be blind to not have observed. When a restaurant, resort or membership freshly opens for enterprise, it’s not uncommon for the house owners to expertise heavy visitors within the first few days.
Individuals love the appear and feel of recent issues. Actually, if there’s a spray that claims to offer your automotive, irrespective of how historic it’s, that new automotive odor, it might be the top-selling merchandise in any retailer. Whereas I might not wager on it engaged on my previous Land Rover, I do perceive the attraction to newness. It’s a human factor.
However, how do you clarify when one thing that’s being round for some time continues to generate new curiosity? How does a highway well-traveled endlessly command new enchantment? How does somebody you have got recognized for ages nonetheless appear like they stepped out of the entrance web page of a life-style journal, with a lot drip that you just simply should listen in bitcoin? Does that new automotive odor work as a magic fragrance as properly?
Don Jazzy has been on the high of the music scene and, maybe, the leisure business for near twenty years. But, the two-way visitors to the house and studio of the ace producer, influencer and music mogul, exhibits no signal of abating. His eternal enchantment calls for some scrutiny and evaluation.
The saying, “Out of sight, out of thoughts” has been true for most individuals within the artistic business, however this enigma has NEVER been out of our sight. Actually, he lives rent-free in our consciousness, sustaining what my colleagues in advertising name, High of Thoughts Consciousness (TOMA). Even on the peak of the pandemic! RESPECT!
Whereas some new acts like Bella Shmurda and Omah Lay have seen their profession rise throughout the worst elements of the lockdown, many of the business have been comparatively muted. However, not within the Supreme Mavin Dynasty. The Don has seen his inventory rise very excessive, has been bagging endorsements, launching new acts, taking pictures skits and receiving VIP friends. Actually, for the previous few months, the “Who-is-who” of the artistic business have been visiting the Mavin boss’ dwelling simply to kiss the ring and we have now seen the resultant optimistic impact on their careers and tasks.
Recently, the Don has performed host to, amongst others, Peruzzi, LAX, Pheelz, Blaqbone, Laycon, Lasisi Elenu, Larry Gagga, and Masterkraft. Even overseas acts like an American rapper, D Smoke, and Michael Blackson have refused to be omitted. He has managed the beginning of Rema on the worldwide stage and unveiled new sensation, Ayra Starr.
He has appeared in skits with a number of the greatest names within the sport like Crazeclown, Broda Shaggi, and danced with Oyinbo Marlian and TataOsca. Influencers are looking out him out to affect them… he’s your influencer’s influencer. And, crucially, he has been making financial institution by endorsing a variety of large manufacturers, who’re solely too glad to pay good cash to piggyback on his model.
So, how does he do it? How is he attracting new followers on socials by the hundreds each month? How is he commanding a lot reverence that even worldwide acts really feel they need to acknowledge him? What does he do in another way?
Effectively, the reality is that Don just isn’t doing something notably new or that’s anathema to his character. He has all the time been proficient, humorous, free-minded and playful. He has all the time had an open-door coverage and by no means shies away from helping colleagues in no matter method he can.
What has modified is our appreciation of what he’s; the person who noticed tomorrow. Whereas others had been dwelling within the second, Jazzy was constructing for tomorrow. When working from dwelling all of a sudden turned an enormous deal in 2020, Don Jazzy had been working from dwelling for over a decade earlier than that. He has all the time used his social media accounts to attach along with his followers in a really endearing method. He’s extraordinarily comfy in his personal pores and skin and has no qualms inviting the world into his dwelling. His present is having a big coronary heart and the world is now appreciating that much more.
The Mavin supremo is a social media trendsetter and lengthy earlier than many celebrities understood its energy, he was interacting along with his followers, inviting them to be part of his day by day routine throughout all his platforms. He acknowledges them, engages them and seeks their views on every little thing from vogue decisions to wholesome consuming. He doesn’t conceal his playful obsession for Rihanna. He even shares his Christmas presents with followers. Actually, he virtually invented the social media giveaway!
He in all probability is following the most individuals throughout his Social Media Handles and even until date, you possibly can nonetheless tag him in your pictures on Twitter. A few of your faves with solely tons of of followers have this function completely disabled as a result of they don’t need their timelines clogged. Lately, he got here out and confessed that he was a divorcee, having married whereas he was a lot youthful. He had admitted it on a present and, out of respect for his social media followers, he posted a photograph of himself and the woman on Instagram and Twitter with an evidence on why he saved the entire thing non-public and why issues really feel aside. He once more confirmed why he’s a gentleman and why he’s so cherished by everybody. That’s the spirit of Don Jazzy. He’s a free-spirited giver. All the time very happy to share his house, his present and his property.
His teeming military of on-line supporters in flip see him as a benevolent and humble chief, who is commonly seen dancing along with his workers. They see him as a “helper of destinies” as a result of he shoots skits with individuals nowhere close to his wealth or affect. Testimonies are all around the web of how he has paid the college charges of many, paid for a number of individuals to begin companies and helped others increase theirs. One in every of such current testimonies was from Mr. Macaroni and guess what? Jazzy didn’t even bear in mind. What a person!
Nevertheless, as he has confirmed time and time once more, Jazzy is the Don of Music and he by no means lets us overlook it. With Rema, he shamelessly hawked the tune ‘Girl’ on his socials to the sting of ache. You knew he was extraordinarily happy with the tune. However, to indicate us he’s nothing if not adaptable, he bought us bopping to ‘Away’ by Arya Starr, his new present to us. And most lately, “Bounce” from Rema which he produced. It was like he was saying, “In case y’all forgot, I’m nonetheless the baddest producer this facet of the Atlantic!” He is aware of he’s and he is aware of we all know he’s. He was simply reminding us.
He additionally lately introduced his performing debut within the sequel of the household film, “Introducing The Kujus” and I’ve little question that as he has excelled in music and in comedy, he might be an excellent actor. My sources even inform me performing is in his genes as his father was additionally an actor earlier than the business turned Nollywood.
So, how do you spherical off an article about Don Jazzy? Effectively, I’m going to make use of a quote from the well-respected broadcaster, presenter and podcaster, Adesope Olajide. “Don Jazzy is likely one of the most profitable individuals within the leisure enterprise. He’s one in all, if not probably the most, iconic Afrobeats producers on the earth. He’s very, very rich. But, this man nonetheless takes the day out, not solely to indicate his humorous facet and human facet to his viewers however to additionally discover refined methods of selling his artists content material. He’s shifting with the occasions and everybody must be taught from this man.”
Uncle Adesope, you might be proper. Don Jazzy is all that and extra. He’s timeless however solely as a result of he has mastered the artwork of dynamism. For this reason in case you are sensible and proficient, it’s best to head to the Mavin Headquarters to kiss the ring so that you might be blessed by the person for all seasons.
Effectively executed Michael Ajereh, as you give, extra shall you obtain. Amen.