By Gbenga ‘Gold’ Olorunpomi
There’s a pattern on-line and you’d be blind to not have seen. When a restaurant, lodge or membership freshly opens for enterprise, it isn’t uncommon for the house owners to expertise heavy visitors within the first few days.
Folks love the feel and appear of latest issues. The truth is, if there’s a spray that claims to offer your automotive, irrespective of how historical it’s, that new automotive scent, it might be the top-selling merchandise in any retailer. Whereas I might not guess on it engaged on my outdated Land Rover, I do perceive the attraction to newness. It’s a human factor.
However, how do you clarify when one thing that’s being round for some time continues to generate new curiosity? How does a street well-traveled endlessly command new enchantment? How does somebody you might have identified for ages nonetheless appear like they stepped out of the entrance web page of a way of life journal, with a lot drip that you simply simply should concentrate in bitcoin? Does that new automotive scent work as a magic fragrance as properly?
Don Jazzy has been on the high of the music scene and, maybe, the leisure trade for near twenty years. But, the two-way visitors to the house and studio of the ace producer, influencer and music mogul, reveals no signal of abating. His eternal enchantment calls for some scrutiny and evaluation.
The saying, “Out of sight, out of thoughts” has been true for most individuals within the artistic trade, however this enigma has NEVER been out of our sight. The truth is, he lives rent-free in our consciousness, sustaining what my colleagues in advertising and marketing name, High of Thoughts Consciousness (TOMA). Even on the peak of the pandemic! RESPECT!
Whereas some new acts like Bella Shmurda and Omah Lay have seen their profession rise through the worst components of the lockdown, a lot of the trade have been comparatively muted. However, not within the Supreme Mavin Dynasty. The Don has seen his inventory rise very excessive, has been bagging endorsements, launching new acts, taking pictures skits and receiving VIP friends. The truth is, for the previous few months, the “Who-is-who” of the artistic trade have been visiting the Mavin boss’ residence simply to kiss the ring and we have now seen the resultant constructive impact on their careers and tasks.
Currently, the Don has performed host to, amongst others, Peruzzi, LAX, Pheelz, Blaqbone, Laycon, Lasisi Elenu, Larry Gagga, and Masterkraft. Even international acts like an American rapper, D Smoke, and Michael Blackson have refused to be unnoticed. He has managed the beginning of Rema on the worldwide stage and unveiled new sensation, Ayra Starr.
He has appeared in skits with among the largest names within the recreation like Crazeclown, Broda Shaggi, and danced with Oyinbo Marlian and TataOsca. Influencers are looking out him out to affect them… he’s your influencer’s influencer. And, crucially, he has been making financial institution by endorsing numerous huge manufacturers, who’re solely too comfortable to pay good cash to piggyback on his model.
So, how does he do it? How is he attracting new followers on socials by the 1000’s each month? How is he commanding a lot reverence that even worldwide acts really feel they have to acknowledge him? What does he do in a different way?
Properly, the reality is that Don isn’t doing something significantly new or that’s anathema to his character. He has at all times been gifted, humorous, free-minded and playful. He has at all times had an open-door coverage and by no means shies away from aiding colleagues in no matter method he can.
What has modified is our appreciation of what he’s; the person who noticed tomorrow. Whereas others had been residing within the second, Jazzy was constructing for tomorrow. When working from residence abruptly turned an enormous deal in 2020, Don Jazzy had been working from residence for over a decade earlier than that. He has at all times used his social media accounts to attach along with his followers in a really endearing method. He’s extraordinarily snug in his personal pores and skin and has no qualms inviting the world into his residence. His reward is having a big coronary heart and the world is now appreciating that much more.
The Mavin supremo is a social media trendsetter and lengthy earlier than many celebrities understood its energy, he was interacting along with his followers, inviting them to be part of his each day routine throughout all his platforms. He acknowledges them, engages them and seeks their views on every thing from style decisions to wholesome consuming. He doesn’t cover his playful obsession for Rihanna. He even shares his Christmas presents with followers. The truth is, he virtually invented the social media giveaway!
He in all probability is following the most individuals throughout his Social Media Handles and even until date, you may nonetheless tag him in your images on Twitter. A few of your faves with solely a whole bunch of followers have this function completely disabled as a result of they don’t need their timelines clogged. Not too long ago, he got here out and confessed that he was a divorcee, having married whereas he was a lot youthful. He had admitted it on a present and, out of respect for his social media followers, he posted a photograph of himself and the girl on Instagram and Twitter with an evidence on why he saved the entire thing non-public and why issues really feel aside. He once more confirmed why he’s a gentleman and why he’s so beloved by everybody. That’s the spirit of Don Jazzy. He’s a free-spirited giver. All the time very happy to share his area, his reward and his property.
His teeming military of on-line supporters in flip see him as a benevolent and humble chief, who is usually seen dancing along with his workers. They see him as a “helper of destinies” as a result of he shoots skits with folks nowhere close to his wealth or affect. Testimonies are everywhere in the web of how he has paid the college charges of many, paid for a number of folks to begin companies and helped others increase theirs. Certainly one of such latest testimonies was from Mr. Macaroni and guess what? Jazzy didn’t even bear in mind. What a person!
Nevertheless, as he has confirmed time and time once more, Jazzy is the Don of Music and he by no means lets us neglect it. With Rema, he shamelessly hawked the tune ‘Girl’ on his socials to the sting of ache. You knew he was extraordinarily happy with the tune. However, to indicate us he’s nothing if not adaptable, he acquired us bopping to ‘Away’ by Arya Starr, his new reward to us. And most not too long ago, “Bounce” from Rema which he produced. It was like he was saying, “In case y’all forgot, I’m nonetheless the baddest producer this aspect of the Atlantic!” He is aware of he’s and he is aware of we all know he’s. He was simply reminding us.
He additionally not too long ago introduced his performing debut within the sequel of the household film, “Introducing The Kujus” and I’ve little question that as he has excelled in music and in comedy, he will probably be an excellent actor. My sources even inform me performing is in his genes as his father was additionally an actor earlier than the trade turned Nollywood.
So, how do you spherical off an article about Don Jazzy? Properly, I’m going to make use of a quote from the well-respected broadcaster, presenter and podcaster, Adesope Olajide. “Don Jazzy is without doubt one of the most profitable folks within the leisure enterprise. He’s one among, if not essentially the most, iconic Afrobeats producers on the planet. He’s very, very rich. But, this man nonetheless takes the day out, not solely to indicate his humorous aspect and human aspect to his viewers however to additionally discover refined methods of selling his artists content material. He’s shifting with the instances and everybody must study from this man.”
Uncle Adesope, you might be proper. Don Jazzy is all that and extra. He’s timeless however solely as a result of he has mastered the artwork of dynamism. That is why if you’re sensible and gifted, it is best to head to the Mavin Headquarters to kiss the ring so that you might be blessed by the person for all seasons.
Properly achieved Michael Ajereh, as you give, extra shall you obtain. Amen.